Didane
Ruben DIDANE · Paris, France
Independent Operator

I was at the beginning
of the internet.
Now I'm here for AI.

Technology consultant, business developer, market navigator. Operating across France, Italy, Iberia, MENA, and the US since before most of these markets had the infrastructure for what I was building.

Thread
Tunisia
1996 — 2000

Origin

Co-founded Takriz in 1996 — the first cyber-activist movement in North Africa. Internet freedom, resistance to censorship under Ben Ali. Understood early what it means when a technology shifts the balance of power between institutions and individuals. Graduated HEC Tunis, joint semester Bocconi School of Management, Milan.

New York
2000 — 2013

Manhattan

Arrived with an information systems mandate and stayed thirteen years. Consulting across US enterprise clients, then founded Didane LLC — the holding entity for what became one of the earliest online diamond retailers in the world. Operating from 2 W. 46th Street, the Diamond District. Interdiamonds Inc. and Delia Kay built and acquired. Enterprise SaaS business development at Netsuite and Jobdiva. MSc Business Information Systems, Zicklin School of Business - Baruch College CUNY, GPA 4.0 final terms.

Europe
2013 — present

Back

Two IoT ventures — intelligent pool water management (asset sale, 2020) and pet behavioral tracking (working prototype, 2024). Both were early edge AI products before the category existed. Information systems consulting and business facilitation across France, Spain, MENA, Italy, and the US. Early US market development work with Bending Spoons, Milan. Stanford certificate in Cryptology. Barcelona base maintained.

Work
Information Systems

Architecture, strategy, and implementation for enterprise clients. From consulting to building — the same instinct applied at different scales.

Business Development

Enterprise relationships, partnership structuring, and revenue development. EMEA South as natural territory — France, Italy, Iberia, MENA.

Market Entry

Cross-border facilitation for technology companies entering new markets. The US from Europe. Europe from MENA. Introductions that matter, executed in the local language.

Emerging Technology

AI, decentralized systems, and the technologies that redistribute power. Not as an observer — as someone who has been here before and knows what the inflection point looks like.

Selected History
1996 —
Takriz — Co-founder, Tunisia
MIT Tech Review
2000 — 2013
Didane LLC · Interdiamonds Inc. · Delia Kay — New York
Acquired by Zales / Blue Nile
2001 — 2004
Netsuite · Jobdiva — Enterprise SaaS BD
New York
2013 — 2020
IoT Venture — Pool Water Management
Asset sale
2021 — 2024
IoT Venture — Pet Behavioral Tracking
Working prototype
2013 —
Information Systems Consulting — FR · ES · MENA · IT · US
Incl. Bending Spoons
On AI

I have lived through a technology shift before — from the inside, not as an observer. In 1996, I helped build infrastructure for something that eventually changed the balance of power between a regime and its people.

AI is that moment again. Faster. Larger. And with far less room for error.

The question is still the same: who controls the information layer, and what are they building with that control?

This is the work I am here for.

Direct conversations
only.

No intermediaries. No recruiters. If you have a reason to reach out, reach out.

contact@didane.com
Paris · Barcelona